Why Alcohol-Free Wine Starla’s Ads Channel Gucci, Not Sonoma


A typical commercial for a wine brand might feature a sunset, a farm-to-table spread and discerning oenophiles swirling, sipping and socializing. Possible discussion topics: tannins and terroir. For the launch of Starla, a new alcohol-free wine, its creators were going for a looser but still elevated vibe for its first digital and social campaign, inspired…
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