Understanding the Value of Social Influencers


Trust in your Brand

As previously stated, influencers spend a lot of time engaging and cultivating relationships with their followers. They take the time to build trust with their audience, which means they have a bigger influence over their buying potential. According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. One endorsement from an influencer can significantly impact your brand’s credibility and ROI for your campaigns.

The social influencer industry is expected to be worth $15 billion by 2022. With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with. However, having access to a Media Contact Database is a great place to start when looking for the perfect partnership.

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