The Cannes Sibling Awarding Brands for Effectiveness

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This year’s Cannes Lions have been handed out, albeit in a more understated way than the typical hoopla generated by thousands lubricated by rosé on the Croisette. As we gradually move towards a return to some semblance of normal, will we do it with wisdom accrued from lessons learned?


#Cannes #Sibling #Awarding #Brands #Effectiveness

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