The 13 Best Landing Page Builders Compared

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Landing pages are web pages created as a destination where you send traffic from your marketing campaigns. The only goal of a landing page is to convert a visitor into a lead, usually through a form and online sign-up.

While you could make any webpage the destination of a marketing campaign, the difference is that landing pages only contain a single call to action with no other website navigation, minimizing the distractions in order to increase the conversion rate.

What is a landing page builder?

A landing page builder is a piece of software that allows you to quickly and easily design landing pages that are optimized for conversion. Using a website builder such as WordPress to create a landing page is possible, but it can’t match the flexibility of a good landing page builder.

The best landing page builders allow you to easily create a custom landing page using drag and drop editing tools and offer a vast range of templates you can use as the foundation of your designs.

Who should use landing page builders?

Just like all marketing tools, you’ll need to assess whether the use case of landing pages makes sense for your business needs. Some of these use cases include:

  • If you’re running marketing campaigns like Google Ads or Facebook Ads, you’ll need a landing page builder to experiment rapidly and reduce your acquisition cost.
  • If you’re looking to A/B test your call to actions, value proposition, or features, landing page builders are a lot more affordable than enterprise A/B testing tools.
  • If you’re selling high ticket items using landing pages rather than a website homepage allows you to have longer pages with more information such as testimonials or feature explanations to create a robust sales page.

Do you need a website to have a landing page?

The great thing about landing pages is that you don’t need a website to use them. You only need a domain name to connect your landing pages and point your marketing campaign to. Of course, you can also maintain a website and have separate landing pages for your digital marketing campaigns.

Do landing pages impact SEO?

Landing pages don’t impact SEO. In fact, they can’t be indexed because they aren’t made up of HTML code that Google can understand. This means that if SEO is one of your goals for your landing page, you’ll need to consider using website builders such as WordPress to make your landing pages a part of your website.

What makes the best landing page builder?

When you’re looking at the best landing page builders, there are a number of factors you should consider when trying to decide which is best for your business. Apart from your available budget for such a marketing tool, you’ll also need to consider which features it offers. Important features to consider in a landing page builder include:

  • Ease-of-use
  • A stable & smooth editor
  • A selection of high-quality templates
  • Simple but customizable
  • Integrations with other marketing tools

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The 13 Best Landing Page Builders:

  1. Wishpond
  2. Leadpages
  3. Instapage
  4. Hubspot
  5. GetResponse
  6. Systeme.io
  7. Unbounce
  8. Landingi
  9. Ucraft
  10. ClickFunnels
  11. ShortStack
  12. Lander
  13. Elementor

1. Wishpond

Price: $99 per month

I’m a bit biased here, but in my opinion, Canvas by Wishpond is the easiest landing page builder out there. Creating eye-catching landing pages is simple, thanks to the drag-and-drop editor which allows you to place elements exactly where you want them.

With Canvas, you can make your pages mobile-responsive with one click, easily group objects, get access to easy-to-understand analytics, and can easily export your list of leads.

Features

With an extensive collection of over 100 templates filtered by industry, A/B testing, third-party conversion tracking, and a continually growing list of integrations with other marketing tools, its feature set is extensive.

With multiple publishing options, you can publish your campaign on a custom domain, Wishpond subdomain, embedded, or in a Facebook tab.

You also get unlimited campaigns and visitors, an extensive knowledge base, live chat support, and built-in speed optimizations to ensure your campaigns load super fast every time.

What sets Wishpond apart though is that you also get all the other digital marketing tools you need to generate more leads, get more customers, and boost sales. These include additional marketing automation and lead generation tools such as email automation, lead management, pop-ups, online forms, and contests.

Additionally, you also get access to tools such as appointments to let customers book a time with you, marketing funnels to create custom multi-step customer journeys, landing pages with Stripe integration allowing you to accept payments, and a Shopify marketing platform to grow and track your Shopify store.

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2. Leadpages

Price: From $27 per month

Leadpages

Leadpages helps small businesses connect with an audience, collect leads, and close sales. It allows you to easily build websites, landing pages, pop-ups, alert bars, and more.

Features

With its drag-and-drop editor, content is easy to move around in Leadpages, and the landing page builder gives you the ability to make your pages mobile-responsive.

Featuring over 160 templates, Leadpages also works with over 40 other tools, allowing you to easily capture leads, do A/B testing, or integrate the landing page with WordPress.

Unfortunately, publishing pages with your URL isn’t straightforward, and you get very little customer support on the lower pricing tier.

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3. Instapage

Price: From $199 per year with a 14-day free trial

Instapage

Instapage is a landing page builder designed to create, personalize, & optimize post-click landing pages at scale. It includes six products and hundreds of features built specifically to help you increase your advertising conversion rates.

Features

Instapage offers WordPress integration, a drag-and-drop editor, plugins, form creation, the ability to quickly make pages mobile-responsive, analytics, and lead list exporting.

Featuring over 200 templates, Instapage also offers integrations with the likes of Google Analytics, Facebook Advertising, or Mailchimp. You can also add custom code to pages and collaborate in real-time on pages.

Higher pricing tiers allow you to A/B test your landing pages and give you access to heatmaps, allowing for greater optimization of your landing pages.

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4. Hubspot

Price: From $45 per month

HubSpot

HubSpot offers marketing, sales, and service software, including a landing page builder.

Features

HubSpot’s landing page builder offers great customer support, extensive onboarding content, simple templates, plugin support, form creation, and page design, along with the ability to easily add videos, tracking pixels, or other custom content.

Other features include support for A/B testing, tools for content & blog creation, SEO & content strategy, and Facebook lead ads.

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5. GetResponse

Price: From $15 per month

GetResponse

GetResponse is a powerful, simplified tool to send emails, create pages, and automate your marketing. Its’ drag-and-drop editor makes it a snap to move elements around your landing page.

Features

Features include built-in analytics, integration with platforms such as AdWords, Bing, and Facebook, integration with GetRespones email marketing platform, 1000s of stock photos and templates, A/B testing, payments with PayPal, access to other tools such as creating webinars.

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6. Systeme.io

Price: Starts free

systeme.io

Systeme.io is an all-in-one marketing platform that can be used for creating a blog, create sales funnels, and more.

Features

Its’ landing page builder offers customer support, default support for mobile-responsive landing pages, intuitive components, and a drag-and-drop builder.

Offering a number of other features, including email and marketing automation, Systeme.io also includes blogging capabilities, landing page templates filtered by industry, A/B testing, integration with Zapier and other platforms, the ability to create sales funnels, tools to maximize the customer conversion rate, popups, evergreen webinars, and affiliate program maintenance.

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7. Unbounce

Price: From $72 per month

unbounce

Unbounce offers both a classic landing page builder and an AI-powered platform. While it may not be for beginners, Unbounce does offer plenty of advanced features but those come at a price.

Features

Unbounce features plugins, form creation and page design, an easy drag-and-drop builder, easy-to-understand analytics, and the ability to build pages that are mobile-responsive.

Unbounce Includes over 100 templates, integrations with WordPress, MailChimp, and more, A/B testing, dynamic keyword insertion for SEM campaigns, the ability to add sticky headers, popups, and maps, support for custom scripts and pixels, as well as AMP mobile pages.

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8. Landingi

Price: From $55 per month

Landingi

Landingi allows you to quickly and easily build landing pages.

Features

With very simple templates, Landingi can be difficult to use, especially its mobile editor. However, it does offer plugins, form creation, and page design.

Included are over 100 templates, integration with Salesforce, Mailchimp, and many more, the ability to import other landing pages to clone them, capture leads and perform automations on them.

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9. Ucraft

Price: Starts free

ucraft

Ucraft is a website builder that also allows you to create landing pages. It features a drag-and-drop editor, form creation, and page design, with several simple templates on offer.

Features

With no integrations, ucraft’s landing page builder is limited, lacking even A/B testing in its feature set.

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10. ClickFunnels

Price: From $97 per month with 14-day free trial

clickfunnels

ClickFunnels describes itself as a website and sales funnel builder for entrepreneurs.

Features

With simple templates, the ability to easily add custom code and video, ClickFunnels is an easy-to-use landing page builder that also offers plugins, form creation, and page design.

Although it offers a number of landing page templates for you to use, the remaining features are limited, with the ability to capture leads in any format standing out.

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11. ShortStack

Price: From $99 per month

Shortstack

ShortStack allows you to create online contests, hashtag giveaways, landing pages, websites & emails.

Features

According to ShortStack’s reviews, this landing page builder is very user-friendly. However, its feature-set is lacking.

While templates do include contests, giveaways, quizzes, and email collection giveaways, the only other features are the ability to collect user-generated content and automate emails to leads captured by these pages.

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12. Lander

Price: From $16 per month with a 14-day free trial

Lander

Lander is aimed at smaller businesses, and while the price reflects this, the feature-set is pretty limited.

Features

Lander gives you access to the code, allowing you to customize the landing pages. A/B testing is also included in all packages, as well as Facebook landing pages. The integrations are limited, and the editor could be better.

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13. Elementor

Price: From $49 per month

elementor

Elementor is a landing page builder created specifically for WordPress. Using Elementor, you can create a landing page for your WordPress site without having to know how to code.

Features

The price for Elemetor scales with the number of installations, not features. These include its code-free editor, an open-source project for developers, popup builder, dynamic content, and theme builder. For many of the add-ons, you’ll be relying on 3rd party plugins, though.

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Wrapping Up

As you can see from the above, there are many different landing page builders out there, and deciding on which is the best landing page builder for your needs will require an examination of the features listed above along with your budget.

What do you think of the landing page builders listed above? Are you already using a landing page builder? If so, which one and how do you find it? Let me know in the comments below.

#Landing #Page #Builders #Compared

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