Marketing Budgets: Spend Drops Relative to Revenue at Enterprises

[ad_1]

Marketing budgets at large businesses have dropped significantly relative to revenue in 2021, according to recent research from Gartner.

The report was based on data from a survey conducted between March and May, 2021, among 430 CMOs across North America and Europe who work for organizations with annual revenue of over $500 million.

Marketing budgets fell to 6.4% of total company revenue, on average, in 2021—down from 11% in 2020 and 10.5% in 2019:

Marketing budget percent of total revenue in 2021


The researchers found that marketing spend relative to revenue dropped across all industries examined this year, with no sector achieving a double-digit marketing share of budget in 2021.

Companies in the travel and hospitality, manufacturing, and technology-product industries experienced the biggest drops in marketing spend relative to revenue:

Revenue percentage allocated to marketing for 2020 vs 2021

About the research: The report was based on data from a survey conducted between March and May, 2021, among 430 CMOs across North America and Europe who work for organizations with annual revenue of over $500 million.

#Marketing #Budgets #Spend #Drops #Relative #Revenue #Enterprises

[ad_2]

Leave a Comment

Your email address will not be published. Required fields are marked *

Chat on WhatsApp
1
Hello
Hello,
How can i help you?