Something really interesting is brewing. It’s called Live Commerce, and I’m excited by this.
One of the trends coming out of China during the pandemic takes advantage of new technology in a way that combines influencers, entertainment, live streaming, fashion, and impulse buying. This has now become a major force in retailing and it’s beginning to show up in the U.S. Some are calling this the hottest new retail channel … and I agree.
This development is a major theme in the new Marketing Companion podcast episode. Brooke Sellas and I also look into:
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