How To Create A Customer Success Track

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Marketing Podcast with John Jantsch

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In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine.

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Key Takeaway:

What if instead of simply selling your products and services to customers you began to think about the ultimate transformation your customers are seeking? Then, you go to work on designing what I’m calling a Customer Success Track that maps out this transformation from where your customers are now to where they want to be. In this episode, I outline how to create a Customer Success Track for your customers.

Topics I Cover:

  • [0:54] Why you should sell the ultimate transformation instead of merely a product or service
  • [1:18] Thinking about our customers as members versus just a transaction
  • [3:13] What a customer success track is
  • [4:28] The five questions that are key to building the customer success track
  • [12:59] Where to find the free companion course that goes along with The Ultimate Marketing Engine

Resources Mentioned:

More About The Duct Tape Marketing Consultant Network:

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This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners & Fiverr Business.

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When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

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Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you succeed by providing you with designated Business Success Managers to help all your accounts match the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.

 

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The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. ~ Michael Quinn – Michael Quinn Agency, Fargo, ND

#Create #Customer #Success #Track

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