How the ‘Framing Britney Spears’ NYT Documentary Affected Hulu’s Earned Media Mentions

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The New York Times Presents, a docu-series on Hulu, has released episodes containing riveting stories about the lives of people such as the awe-inspiring doctors and nurses who’ve dedicated their time alleviating the pandemic’s damage to U.S. health-care systems as well as the brave people who battled head-to-head against the devastating Australian wildfires. Most recently, a deep dive into the intricacies of Britney Spears has spawned a global discussion. Critical_Mention_Online_News

According to Critical Mention data, Hulu has received a 36.8% increase in online news mentions from the weekend before the documentary to the weekend it was released. Many viewers have been riveted by the documentary and the sentiment scores are further supporting that expression. Not only has Hulu received more mentions, but analytics from the platform demonstrates that the number of positive sentiments has increased substantially in comparison to the weekend before the release.


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