“Can we get a puppy?”

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The internet is filled with puppy quandaries.

You can get a puppy at a pet mill/pet shop in about an hour (please don’t). But over the course of your lifetime with that dog, you’ll need about 3,000 hours of time and money to take care of him.

The same time/money math applies to doing a good job on any social network. It only takes a few minutes to sign up for an account, but most users put in just enough time to be wasteful and not nearly enough time to generate anything of value as a result.

Accepting international orders, supporting a different category of industrial customers, putting your customer service phone number on the box, opening a conflict or litigation–these are all puppy questions.

The cool kids waste a lot of time because they forgot to think about them.

#puppy

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