Ad of the Day: Wrexham Hollywood-style sign mystery solved – and it wasn’t Ryan Reynolds

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For a large market town in North Wales, Wrexham has been receiving a great deal of media attention as of late, thanks to the buyout of its football team Wrexham AFC by A-list actors Ryan Reynolds and Rob McElhenney. So when a mysterious Hollywood-style Wrexham sign turned up on the hill above the town, it was clear who the culprits were.

Only the stunt didn’t actually have the actors’ names on it. The plot thickened when Free Guy star Reynolds tweeted: “I wish I’d thought of that”, denying any involvement. So if it wasn’t the Hollywood actors, then whodunit?

After the mystery of the Wrexham sign caused a stir online, it has now been revealed as a stunt by Dark Horses for Vanarama National League, the lowest division in the English football pyramid, which claimed ownership of the stunt with a massive banner above the sign one day before the first game of the season.

To get in touch about Ad of the Day, please email imogen.watson@thedrum.com.

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