As the season of gift-giving draws near, companies are hopping onto holiday trends. The holidays are a great opportunity for businesses to make more sales. However, when it comes to holiday marketing, it can be different every year.
New marketing trends see growth and fall every year. Many companies look to past strategies to see what worked best for them. Are you looking to ramp up your holiday social media?
In this article, we show you how to boost your holiday social media campaign. From giveaways to holiday discounts, we give you nine holiday marketing ideas. Read on to discover some great social media campaigns for the holidays!
2. Promote a New Product
The holidays are not only a great time to host giveaways, but also to launch new products. A lot of excitement buzzes in the air during the holiday season. Many consumers are expecting new content from their favorite brands.
If you’re preparing for the holiday season, consider promoting a new product. However, launching a new product for the holidays may take more time to strategize. Some brands take months or weeks to plan for development and launch strategy.
For example, skincare companies may plan for a new product to keep your skin glowing for the winter. Lush Cosmetics recently came out with new scents tied to the holidays.
3. Give to Charity
What better way to celebrate the season of giving than giving to charity. Giving to charity is a great way to show customers that your values align. Identifying your brand with a social cause shows that you’re willing to take action.
Modern consumers are becoming more sensitive to the impacts of the brand they choose. Whether it’s social or environmental, they want to associate with brands that do good. Use the holiday season to show off your brand’s role in the community.
4. Work With an Influencer
When working on a social media campaign, working with an influencer can be a powerful move. Influencers are popular figures on social media, often on Instagram. Asking an influencer to work for you gives you the opportunity for more exposure.
Influencers often have a large established following. This allows you to reach a bigger audience. Asking an influencer to work with you is a great way to streamline your main target.
It gives you a clear idea of what you want to achieve in your holiday social media campaign. When choosing an influencer, make sure to be clear when making your pitch. Make sure your chosen partner supports your values and goals as a brand.
5. Host Holiday-Themed Games
If you’re looking for a smaller way to bring engagement to your account, try hosting games. Instagram surveys, polls, and Q&A’s are a great way to boost customer engagement. You can post surveys and polls on your account’s story.
Many Instagram users scroll through their stories. A short poll is a great way to grab attention and encourage interaction. You can ask simple yes or no questions that can relate to your followers during this time of the year.
6. Create a New Hashtag
Hashtags are a great resource for finding trending topics for your marketing campaign. If you’re not sure what to do for your holiday social media campaigns, you can check out trending hashtags.
You can also use hashtags to boost your campaign for the holiday season. If your brand has a memorable tagline, you can alter this to fit the holiday season. You can also make a new hashtag but ensure to keep it unique and loyal to your brand.
7. Use Holiday-Themed Branded Packaging
If you already have a unique branded packaging, consider changing it to fit the holidays. Many consumers love seeing personalized touches to their favorite brands. A great example of this is Starbucks.
Starbucks releases new festive designs every year during the holidays. You can even take this a step further and add secrets or codes for your followers to win prizes. Turning your branded packaging into a game is a fun way to engage with your users.
This encourages your followers to participate in a conversation. You can set the rules of the game to include sharing on social media. Even if some don’t participate in the festive activity, you can still reach a wider audience.
8. Tell a Story
Extending a holiday message is better with a meaningful story. In any marketing strategy, connecting with your users is a great step. It boosts empathy and helps to create a connection between you and your followers.
Strong emotions often drive action, so use this to your advantage. The holidays are often the time when people reunite with their families. You can create a short video ad to post on social media and tug at the heartstrings.
Many people use holiday-themed video ads to promote new products or discounts. Don’t be afraid to get creative while telling a story through your holiday ad.
9. Give Holiday-Exclusive Discounts
People get excited about the holidays because it often brings discounts. Many stores take this as a time to boost sales by offering promos or discounts. One great example of this is Black Friday.
Black Friday often brings big discounts and great deals. Build up engagement with your social media by sharing holiday-exclusive discounts.
Boost Your Holiday Social Media Campaign With These Ideas
Are you looking to ramp up your holiday social media campaign? Try out these holiday social media tips to bring cheer to your brand.
But you shouldn’t stop here if you want to stay ahead of the competition. For even more marketing tips, don’t hesitate to get in touch with the experts who can aid you. Contact us today and start your free trial.
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