8 B2B Video Marketing Myths: Debunked with Cold Hard Facts


November 7, 2019·6 min read

There are tons of common misperceptions that prevent businesses from getting started with—and getting the full potential out of—video. Find out the truth.

Video has exploded in the B2B landscape over the past few years, becoming a staple in today’s modern marketing and sales toolkit. However, there are some common misconceptions and video marketing myths that keep businesses from reaching their full video potential. Many have ended up with a tarnished opinion about the effectiveness of using video in their current initiatives to actually drive the results they want to see.

But, that couldn’t be farther from the truth.

Video is here to stay. According to a study we conducted with Heinz Marketing, 68% of organizations plan to increase their level of investment in video in the next six to eight months. More marketing and sales professionals are realizing that video plays an important role throughout the entire buying journey, including the sales cycle, and are experiencing first-hand the true impact it can have on their business.

blog image CTA for The Heinz Marketing Report: Using B2B Video to Drive Results

Report: Using B2B Video to Drive Resultsblog image CTA for The Heinz Marketing Report: Using B2B Video to Drive ResultsThis original research report delves into B2B marketing and sales leadership perspectives on using video.Get the Report